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«The CCA’s new edition of Useful Statistics is a tool for anyone and everyone interested in concrete data that reflects the impact of arts, culture, ...»

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Sales of books by Quebec-owned publishers reached $312 million in 2009, that is 42% of all books sold in Quebec. Sales as a percent of total books sold were the same in 2008.

This was published in a December 2011 study by «Observatoire de la culture et des communications du Québec (OCCQ) » and the « Institut de la statistique du Québec. »22 In the general publishing market ($575 million), sales by Quebec-owned publishers rose to $206 million, or 36 % of sales. This was the same percentage as in 2008. In the school textbook market ($164 million), sales by Quebec-owned publishers were $107 million or 65 % of all school textbooks sold in Quebec.

Furthermore, among the 50 top bestseller lists of 2008 and 2009, books published in Quebec gained 14 percentage points in terms of market share. This increase is attributable to the fact that a greater number of Quebec titles appearing on the 2009 list. Those titles at the top of the lists include L’énigme du retour (The Riddle of the Return) by Dany Laferrière and Le journal d’Aurélie Laflamme : ça déménage!(The Diary of Aurélie Laflamme :It’s crazy! by India Desjardins.

Radio broadcasting industries23

The operating revenues of the private radio broadcasting sector reached $1.6 billion (current dollars) in 2010, up 3.2% from 2009. Of those revenues, 97.6% were from advertising. The year 2009 had been marked by the first year-over-year drop in revenues since 1993. Even with the gains recorded in 2010, revenues have yet to surpass the level registered in 2008, before the general economic downturn.

21 Statistics Canada, catalogue 87F0004XWE Service Bulletin, Book publishers 2009 – January 2011 22 Optique Culture no 7/Juin 2011 – Observatoire de la culture et des communications du Québec 23 Statistics Canada, catalogue 56-208-XWE Service Bulletin, Radio broadcasting 20010 – June 2011

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For a second consecutive year, Ontario radio broadcasters were the most profitable, with 22.9 cents of profit before interest and taxes per dollar of revenue. For the first time since 1976, the profit margin exceeded 10% in all regions of Canada.

For a second consecutive year, Francophone radio stations recorded stronger growth in their operating revenues (+ 6.0%) than Anglophone stations (+ 2.6%) and ethnic stations (+4.5%) in 2010.

There were 1208 radio and audio services in Canada in 2010. Seventy-five percent of the radio and audio services were broadcast to English-language Canadians, 22% to Frenchlanguage Canadians, and the remaining 3% to third-language Canadians. 24 National average weekly hours tuned per capita remained relatively unchanged at 17.6 hours in 2010. On a per-listener basis, average weekly hours tuned also remained relatively unchanged at 19.4 hours per listener.

Sound recording and music publishing In 2009, the Canadian Sound Recording Industry experienced a 3.2% decline in its combined operating revenues from $887.3 million to $858.9 million.

The largest industry group, record production and integrated record production and distribution, accounted for about 69% of the total revenue, followed by music publishing at 18%, sound recording studios at 12%, and all other sound recording industries at 1%.

In spite of declining revenues for a third consecutive year, the record production and integrated record production and distribution industry continued to experience an increase in profitability. Operating revenue decreased from $619.4 million in 2008 to $596.3 million in 2009. However, during this year businesses reduced their operating expenses by 7.3% to $498.9 million. These reductions contributed to an increase in the operating profit margin to 16.3% in 2009, up from 13.1% in 2008 and 11.8% in 2007.

As in 2008, Ontario firms accounted for the vast majority of national operating revenues at 77.6%, followed by firms in Quebec with 18.6%. However, for Ontario this figure is down from 80.6% last year while Quebec’s figure has increased from 15.7%.

Revenue from sales of digital musical recordings, which include both individual tracks and albums, increased by 48.9% from $53.0 million in 2007 to $79.0 million in 2009.

However, this did not offset the 25.9% decline in sales from compact discs from $393.8 million in 2007 to $291.8 million in 2009.

From 2007 to 2009, sales of recordings declined by 22.2% reflecting significant drops in sales by Canadian and non-Canadian artists.

CRTC – Monitoring Report – July 2011

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The largest expense item in this industry is royalties, rights and licensing fees which comprised 45.2% of operating expenses, followed by salaries, wages and benefits at 21.4%.

Cable and satellite Television25-26 In 2010, approximately 11.5 million or 91% of Canadian households subscribed to a BDU for television service, an increase of 2.5% over the previous year. Of those subscribing to BDUs, 25% subscribed to either a DTH provider or a MDS BDU. The top four cable BDUs and the two DTH providers captured 89% of all BDU subscribers in 2010.

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The number of subscribers to the main services offered by cable operators (television, Internet and telephony) reached 16.6 million on August 31, 2009, 1.0 million more than in 2008. More than half of these new customers were telephone service subscribers.





The number of wireless television (mainly satellite) subscribers rose to 2.7 million on August 31, 2009, compared with 8.1 million for cable television. For the first time, in 2009, a majority of cable subscribers were using digital technology for television services. As of August 31, 2009, 58.3% of cable television subscribers had chosen this technology, compared with 49% in 2008. Almost all wireless service subscribers were using digital.

Cable operators earned $2.5 billion of profits before interest and taxes in 2009. This represents 27.5 cents of profit for each dollar of revenue and the highest profit margin since the beginning of the decade.

Wireless service providers, mainly satellite providers, posted profits before interest and taxes of $70.2 million or 3.2 cents of profit for each dollar of revenue. For the third consecutive year, this segment of the industry generated profits, whereas it consistently suffered losses before interest and taxes between its emergence in 1997 and 2006

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The television broadcasting sector's operating revenues totalled $6.5 billion in 2009, up 0.6% from 2008. This was the lowest year-over-year increase since 1997, when a decrease in revenues had been reported.

Revenues of public and private conventional television broadcasters fell 3.9% from 2008 to $3.4 billion in 2009, the steepest decline in 10 years. It was a particularly difficult year for private conventional television. Compared with 2008, the operating revenues of this segment dropped 7.7% in 2009, the largest annual decrease in more than 30 years. Public and non-commercial television posted a 1.9% increase in operating revenues between 2008 and 2009.

The specialty (+3.3%) and pay television (+16.6%) segments posted operating revenue gains in 2009 compared with 2008. Revenues for the two segments combined totalled $3.1 billion. Nevertheless, revenue growth for pay and specialty television has been diminishing each year for the past few years in both absolute and percentage terms. The year-over-year increase was $230 million in 2007, $200 million in 2008 and $175 million in 2009.

Canadian television broadcasters' advertising revenues fell 8.4% from 2008 to $3.1 billion in 2009, the first decline in 15 years. The weak growth of operating revenues in the television industry as a whole in 2009 was largely due to the decrease in advertising revenues, as other revenue sources were up.

Overall viewing of Canadian programs on Canadian English-language services was 88% in 2010, while viewing of Canadian programs on French-language services remained relatively unchanged at 99%. While drama and comedy programs continued to be the most popular genre, it is predominantly of non-Canadian content. In 2010, 81% and 67% of English- and French-language drama and comedy programs were non-Canadian, respectively.28 The film, video and audio-visual post-production industry 29-30 Profit margins in the film, television and video post-production industry in Canada rose to 6.7% in 2009 from 3.5% in 2008. For 2009, operating revenue increased by 7.3% over 2008 ($843.8 million from $786.0 million) while operating expenses rose by only 3.8% ($787.2 million from $758.6 million) over the same period.

The cost of salaries, wages and benefits rose by almost 13% to $288.6 million in 2009 from $257.7 million in 2008.

The vast majority of operating revenues for this industry in 2009 are accounted for by firms in three provinces, as was the case in 2008, with Ontario leading at 51%, followed by Quebec at 34% and British Columbia with 12%.

Statistics Canada catalogue 56-207-XWE, July 2010 CRTC monitoring Report – July 2011 Statistics Canada catalogue 87-009-XWE, January 2011 Profile 2010 – February 2011- Nordicity Group for the CMPA, APFTQ and DCH

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Canadian production employed 54,700 FTEs in 2009/10, including 21,500 FTEs directly in the production of Canadian television programs and films.

Canadian production generated GDP of $3.1 billion for the Canadian economy in 2009/10, including $1.3 billion in production-industry GDP and $1.8 billion in spin-off GDP.

The volume of English-language production was virtually unchanged at $1.6 billion;

French-language production increased 9.5% to $659 million; production in bilingual format and other languages decreased from $27 million to $17 million.

Ontario-based producers accounted for the largest share of production, with just under $1 billion in production volume, or 43% of the national total.

The film, video and audio-visual distribution industry31 Total operating revenues in the film and video distribution industry declined 4.5% to $2.0 billion in 2010. Total operating expenses declined 9.6% to $1.5 billion in 2010. As a result, the operating profit margin for the industry rose to 24.4% in 2010, up from 20.2% in 2009.

The largest expense item reported by surveyed firms was licensing costs, which represented 40.5% of total operating expenses. Cost of goods sold accounted for 31.0% of expenses, while advertising, marketing and promotions accounted for 13.0%.

Film and video distributors in both Ontario and Quebec accounted for the vast majority (98.6%) of the national operating revenue. Ontario firms earned 87.2% of total operating revenues in 2010, while Quebec firms accounted for 11.4%.

The two primary sources of revenue for the industry are distribution of film and video titles and wholesaling of pre-recorded videos. Revenues from the distribution of film and video titles accounted for 65.8% of total national operating revenues in 2010, while wholesaling revenues accounted for 32.6%.

Internet The adoption rates of Anglophones for video on demand, Internet video, and video on a cell phone are 15%, 51% and 9%, respectively and 17%, 49% and 4% respectively for Francophones.

More Canadians are watching television programming online. Of those viewing online TV, Anglophones spend 2.6 hours per week and Francophones spend 1.5 hours per week in such an activity.

Anglophones that stream online radio, tend to do more streaming than their francophone counterparts. The anglophones spend 6.1 hours per week streaming audio compared to 5.3 hours for Francophones.32 Statistics Canada Catalogue 87F0010XWE, March 12, 2012 CRTC monitoring Report – July 2011

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