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«Information, Privacy, and the Internet: An Economic Perspective Susan Athey Stanford Graduate School of Business1 Contents Introduction 5 1. ...»

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Athey, S. (2013). “The Importance of Search Result Location,” Microsoft on The Issues Blog, March 25, 2013.

Athey, S., Kuribko, N. and G. Richards (2014). “Search Engine Incentives.” Working Paper, Stanford GSB.

Athey, S., and G. Ellison. “Position Auctions with Consumer

Search.” The Quarterly Journal of Economics 126, no. 3 (2011):


Athey, Susan and Markus Mobius, “The Impact of News Aggregators on Internet News Consumption: The Case of Localization,” February, 2012.

Baye, M., and J. Morgan. “Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets.” American Economic Review 91, no. 3 (June 2001): 454-474.

Baye, M., J. Morgan, and P. Scholten, “Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site,” Journal of Industrial Economics, Vol. 52, No. 4, December 2004, pp. 463-96.

Beales, H. (2010). The value of behavioral targeting. Network Advertising Initiative.

Booker, E. (2013). “Why Recommendation Engines Are About to Get Much Better.” Information Week.

Burt, Jeff (2013). “Microsoft’s Mundie: Data Collection Fuels Need for New Privacy Rules,” eWeek.

Brynjolfsson, E., and M. Smith. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers." Management Science 46, no. 4 (April 2000): 563-585.

Campbell, J., Goldfarb, A. and C. Tucker, “Privacy Regulation and Market Structure,” Working Paper, MIT.

Chiou, L. and C. Tucker, 2013, “Copyright, Digitization, and Aggregation,” RAND Journal of Economics.

Chiou, L. and C. Tucker, 2014, “Search Engines and Data Retention: Implications for Privacy and Antitrust,” Working Paper, MIT.

Clemons, E.K., and Thatcher, M.E. 1998. “Capital One: Exploiting an Information-Based Strategy,” IEEE 316, pp. 311-320.

Danova, T., “Mobile Ad Spending Still Lags Way Behind Time Spent,” Business Insider, May 28, 2014.

Ellison, G. and Ellison S., 2009, “Search, Obfuscation, and Price Elasticities on the Internet,” Econometrica.

Edelman, B., and M. Ostrovsky. “Strategic bidder behavior in sponsored search auctions.” Decision Support Systems 43, no. 1 (2007).

Edelman, B., 2011. “Revisiting Unlawful Advertisements at Google,” www.benedelman.org Edelman, B. and Z. Lai. “Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search,” Working Paper, Harvard Business School, 2013.

Edelman, B. and J. Wright, 2012. “Debate on Antitrust Scrutiny of Google,” Journal of Law (The Post), pp. 445-464.

Edelman, B., 2014. “Leveraging Market Power Through Tying And Bundling: Does Google Behave Anti-Competitively?” Eisenmann,T., Parker, G. and Van Alstyne, M. 2006. “Strategies for Two-sided markets” Harvard Business Review, R0610F Eisenmann, T. 2008. “Managing Proprietary and Shared Platforms”, California Management Review, CMR 402, 50 (4), 30-53 Evans, D. 2009. “The Online Advertising Industry: Economics, Evolution, and Privacy”, Journal of Economic Perspectives.

Evans, D. and Schmalensee, R. 2013. “The Antitrust Analysis of Multi-Sided Platform Businesses”, Roger Blair and Daniel Sokol, eds., Oxford Handbook on International Antitrust Economics, Oxford University Press.

Goldfarb, A. and D. Tucker. 2011. “Comments on ‘A Preliminary FTC Staff Report on ‘Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers.” Working Paper.

Goldfarb, A., and C. Tucker. 2012. “Shifts in Privacy Concerns.” American Economic Review, 102(3): 349-53.

Goldfarb, A. and C. Tucker, “Privacy Regulation and Online Advertising,” Management Science, Vol. 57 No. 1, January 2011, pp.

57-71 Ghose, A. and Y. Yao, “Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets,” Information Systems Research, 2010, 1-23.

Google Privacy Policy, accessed June 3, 2014 https://www.google.com/policies/privacy/ Google About Web History, accessed June 3, 2014.

https://support.google.com/accounts/answer/54068?hl=en&ref_t opic=14148

Google Research, 2012. “The New Multi-Screen World:

Understanding Cross-Platform Consumer Behavior.” Hachman, M. 2014. “Comcast plans to encrypt email exchanged with Google Gmail,” PC World.

Hagiu, A. and Yoffie, D. 2009. “What’s Your Google Strategy?” Harvard Business Review.

Jain, K., A. Mehta, K. Talwar, and V. Vazirani. “A simple characterization for truth-revealing single-item auctions.” Proceedings of the First international conference on Internet and

Network Economics. Hong Kong, China: Spring-Verlag, 2005. 122John, L, A. Acquisti, and Lowenstein, “Strangers on a Plane:

Context-dependent Willingness to Divulge Personal Information,” Journal of Consumer Research, 37(5), 858-873, 2011.

Lee, R. 2011. “Home Videogame Platforms”, The Oxford Handbook of the Digital Economy, eds. Martin Peitz and Joel Waldfogel, Chapter Levin, J. and P. Milgrom. 2010. “Online Advertising: Heterogeneity

and Conflation in Market Design”, American Economic Review:

Papers & Proceedings, 100 (2), 603-607.

Levy, S. 2011. “In The Plex: How Google Thinks, Works, and Shapes Our Lives.”Simon & Schuster; First Edition edition (April 12, 2011).

Linn, A. 2005. “Google, AOL Deal Leaves Microsoft Spurned,” Mail and Guardian.

Mahdian, M., H. Nazerzadeh, and A. Saberi. “Allocating online advertisement space with unreliable estimates.” ACM Conference on Electronic Commerce. 2007.

Maher, R., “Display CPMs still down big in Q4 But Sequential Growth Encouraging,” Business Insider, -2010.

Marthews, A. and C. Tucker, “Government Surveillance and Internet Search,” Working Paper, MIT, 2014.

Mayer-Schonberger, Viktor, and Kenneth Cukier, Big Data: A Revolution That Will Transform How We Live, Work, and Think, Dolan/Mariner Books, 2014.

Meek, C., M. Chickering, and D. Wilson. “Stochastic and Contingent Payment Auctions.” ACM Conference on Electronic Commerce. 2005.

Miller, A. and C. Tucker, “Privacy Protection, Personalized Medicine and Genetic Testing,” Working Paper, MIT, 2014.

Rysman, M. 2009. “The Economics of Two-Sided Markets”, Journal

of Economic Perspectives, 23 (3), 125-143:

Smith, Nicola, 2013. “Consumers require value in exchange for data,” Marketing Week.

Smith, Cooper, 2014. “Facebook Has a Program That Gives Special Access To Elite Marketers — These Are Their Insights,” Business Insider.

Stutz, R. 2011. “An Examination of the Antitrust Issues Posed by Google’s Acquisition of ITA,” The American Antitrust Institute.

Taylor, G. “Search Quality and Revenue Cannibalisation by Competing Search Engines.” Journal of Economics and Management Strategy, 2012.

Timberg, C., 2013. “Could Google tilt a close election?” Washington Post.

Tsai, J., S. Egelman, L. Cranor, A. Acquisti, “The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study,” Information Systems Research, 22, 254-268, 2011.

U.S. Department of Justice Press Release, November 5, 2008, “Yahoo! Inc. and Google Inc. Abandon Their Advertising Agreement.” U.S. Department of Justice Press Release, February 18, 2010, “Statement of the Department of Justice Antitrust Division on Its Decision to Close Its Investigation of the Internet Search and Paid Search Advertising Agreement Between Microsoft Corporation and Yahoo! Inc.” U.S. Department of Justice Press Release, April 8, 2011, “Justice Department Requires Google Inc. To Develop And License Travel Software In Order To Proceed With Its Acquisition Of Ita Software Inc.” Varian, H. “The Economics of Internet Search,” Rivista Di Politica Economica, November-December 2006, pp. 177-191.

Varian, H. “Position auctions.” International Journal of Industrial Organization 25, no. 6 (2007): 1163-1178.

White, A. “Search Engines: Left Side Quality Versus Right Side Profits.” Working Paper, 2008.

Susan Athey Susan Athey is Professor of Economics at Stanford Graduate School of Business and chief economist at Microso Corporation. Professor Athey’s current research focuses on the economics of the internet, internet search, online advertising and the news media, and virtual currencies. She advises governments and businesses on the design of auction-based marketplaces In 2007, Professor Athey received the John Bates Clark Medal, awarded by the American Economic Association to “that American economist under the age of forty who is adjudged to have made the most significant contribution to economic thought and knowledge.” She was elected to the National Academy of Science in 2012 and to the American Academy of Arts and Sciences in 2008.

She received her bachelor’s degree from Duke University and her Ph.D. from Stanford, and she holds an honorary doctorate from Duke University. She previously taught at the economics departments at MIT, Stanford and Harvard.

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