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«Commerce 4SE3 - Entrepreneurship Fall 2014 Course Outline Strategic Management Area DeGroote School of Business, McMaster University COURSE OBJECTIVE ...»

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4SE3 - Fall 2014 - 1 of 18

Commerce 4SE3 - Entrepreneurship

Fall 2014 Course Outline

Strategic Management Area

DeGroote School of Business, McMaster University


The purpose of this course is to explore practical applications of entrepreneurship to small

business management. Case studies are used to give practice in analyzing opportunities and

implementing entrepreneurial actions. In the first few weeks, the course tries:

1) To establish the business plan as a key success factor in starting a small business; and

2) To provide some basic marketing and financial tools to assess the business environment and help develop a business plan.

Later in the term, different forms of small business ownership will be explored. We will also discuss the differences between start-up for a franchise and an individually generated idea.


ryderm@mcmaster.ca Section 1: Mon. 8:30 to 10:30 a.m.

Office: DSB 215 Thurs. 8:30 to 9:30 a.m.

Tel: (905) 525-9140 x23997 Marvin Ryder Assistant Professor of Marketing and Entrepreneurship Class Location: KTH/B104 Course Website: http://profs.degroote.mcmaster.ca/ads/ryderm/courses/com4se3/ryder.html


With three-quarters of the new jobs created in the Canadian economy coming from small business, the particular problems and experiences encountered in starting and developing new enterprises are clearly worth studying. Using case studies, lectures and visits from local entrepreneurs, students will develop an appreciation of the challenges and rewards that come from starting a small business. A cornerstone of the course is the development, by a group, of a detailed business plan examining the finance, marketing, production, logistic and strategic


Credit Value: 3 Leadership: No IT skills: No Global view: No AVENUE: No Ethics: Yes Numeracy: Yes Written skills: Yes Participation: Yes Innovation: Yes Group Work: Yes Oral skills: Yes Evidence-based: Yes Experiential: Yes Final Exam: No Guest speaker(s): Yes 4SE3 - Fall 2014 - 2 of 18 implications of starting a potential new business. Ideally, this course is designed for the individual who has a business idea but has not yet had the time or direction to see if there is a true business opportunity behind the idea.


Upon completion of this course, students will be able tocomplete the following key tasks:

 Write, critique, and refine a business plan;

 Better weigh the risks and rewards of starting a new business venture;

 Personally assess their potential for becoming entrepreneurs;

 Understand the entrepreneurial mindset and how best to work with entrepreneurs; and  Understand the risks in growing a business from an entrepreneur-run business to one with the entrepreneur as a manager.


Commerce 4SE3 - Custom Courseware.


Learning in this course results primarily from in-class discussion and participation of comprehensive business cases as well as out-of-class analysis. The balance of the learning results from the lectures on strategic concepts, from related readings, and from researching your presentations, cases, assignments, simulation decisions and projects. All work will be evaluated on an individual basis except in certain cases where group work is expected. In these cases group members will share the same grade adjusted by peer evaluation. Your final grade will be

calculated as follows:


–  –  –


In this course, your cases may be graded using different marking and reporting techniques. For example, cases may be graded on an index of 10. This does not mean that 5/10 represents 50%.

Similarly, when percentages are reported, they should not be interpreted as letter grades. Please note, then, that when your work is returned after grading, you will be informed regarding how your performance should be interpreted for that particular item.

At the end of the course your overall percentage grade will be converted to your letter grade in

accordance with the Commerce grade conversion scheme shown below:

–  –  –


Name cards are used to help give credit for your participation. You must have a name card with your full first and last name clearly written and displayed in front of you for every class. It is imperative that you prepare for every case. Class participation marks are based on the quality as well as the quantity of participation. However, no class participation results in 0 marks. Marks are not awarded for attendance only. In general, contributions are evaluated on a three point scale: 1) physically but not mentally present; 2) good contribution; and 3) quite substantial contribution. Debate and challenge are important activities that help in the learning process and the willingness of individuals to engage in such activities with their classmates is critical.

During the term students should consult the professor about their level and quality of participation. Interim contribution marks will be posted about half way through the course.

Come to see me then if your mark is low, or well before if you are concerned that it will be low.

There are ways I can help you to participate more effectively.


Students who are uncomfortable directly approaching an instructor regarding a course concern may choose to send a confidential e-mail to the Area Chair Nick Bontis (nbontis@mcmaster.ca) or the Associate Dean, Emad Mohammad (adbusac@mcmaster.ca).

–  –  –

messages that originate from their official McMaster University e-mail account. This protects the confidentiality and sensitivity of information as well as confirms the identity of the student. E-mails regarding course issues should NOT be sent to the Area Administrative Assistant.

The instructor will conduct an informal course review with students by Week #4 to allow time for modifications in curriculum delivery. The instructor will provide evaluation feedback for at least 10% of the final grade to students prior to Week #8 in the term.

Students who wish to have a course component re-evaluated must complete the following form:

http://www.mcmaster.ca/policy/Students-AcademicStudies/Form_A.pdf For the component to be re-read, the component must be worth 10% or more of the final grade in the course. Students pay a fee of $50 in Gilmour Hall Room 209 (receipt is then brought to the Academic Programs Office (APO), DSB/104). The Area Chair will seek an independent adjudicator to re-grade the component. An adjustment to the grade for the component will be made if a grade change of three points or greater on the twelve point scale (equivalent to 10 marks out of 100) has been suggested by the adjudicator as assigned by the Area Chair. If a grade change is made, the student fee will be refunded.


You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results in or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g., the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: “Grade of F assigned for academic dishonesty”), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on

the various types of academic dishonesty, please refer to the Academic Integrity Policy located at:


The following illustrates on three forms of academic dishonesty:

1. Plagiarism, e.g., the submission of work that is not one’s own or for which other credit has been obtained;

2. Improper collaboration in group work; and

3. Copying or using unauthorized aids in tests and examinations.


–  –  –

five (5) working days; or b) for absences from classes lasting more than five (5) working days.

a) For absences from classes lasting up to five (5) working days A student must use the McMaster Student Absence Form (MSAF) for their first incidence of missed coursework worth less than 30% for each term. This is an online, self-reporting tool, for which submission of medical or other types of supporting documentation is not normally required. A student may use this tool to submit a maximum of one (1) request for relief of missed academic work per term as long as the weighting of the component is worth 29% or less of the final grade. A student must immediately follow-up with their course instructors regarding the nature of the relief within two days of submitting the form.

Failure to do so may negate the opportunity for relief. It is the prerogative of the instructor to determine the appropriate relief for missed term work in his/her course.

If the value of the component is worth 30% or more, students must report to the APO to discuss their situation and will be required to provide appropriate supporting documentation.

b) For absences from classes lasting more than five (5) working days A student cannot use the MSAF. They MUST report to the Academic Programs Office (APO) to discuss their situation and will be required to provide appropriate supporting documentation. If approved, students will be given access to the MSAF system where they will be required to enter the details of the missed coursework for which they were approved. A student must follow-up with their course instructors regarding the nature of the relief within two days of submitting the form. Failure to do so may negate the opportunity for relief. It is the prerogative of the instructor of the course to determine the appropriate relief for missed term work in his/her course.

2. A student who wishes to submit more than one request for relief of missed academic work per term cannot use the online MSAF tool without permission. They MUST report to the APO to discuss their situation with an academic advisor. They will be required to provide supporting documentation and meet with the Manager.

3. A student who requires accommodations to meet a religious obligation or to celebrate an important religious holiday must make their requests within three weeks of the start of term to the APO. If you need scheduled health care (e.g., rehabilitation after an accident or wisdom teeth removed), do not schedule it opposite a class and then seek accommodation. Students should not design their class schedule to create a conflict between two courses. If they do, an instructor is not obligated to provide any accommodation.

4. A student seeking relief due to work-related commitments (for part-time students only) or representing the University at an academic or varsity athletic event have the option of applying for special arrangements. Such requests must be made to the APO at least ten (10) working days before the scheduled class along with acceptable documentation. Adjudication of the request must be handled by the APO.

4SE3 - Fall 2014 - 6 of 18


The instructor and university reserve the right to modify elements of the course during the term.

The university may change the dates and deadlines for any or all courses in extreme circumstances. If either type of modification becomes necessary, reasonable notice and communication with the students will be given with explanation and the opportunity to comment on changes. It is the responsibility of the student to check their McMaster e-mail and course websites weekly during the term and to note any changes.


Research involving human participants is premised on a fundamental moral commitment to advancing human welfare, knowledge and understanding. As a research intensive institution, McMaster University shares this commitment in its promotion of responsible research. The fundamental imperative of research involving human participation is respect for human dignity

and well-being. To this end, the University endorses the ethical principles cited in the TriCouncil Policy Statement: Ethical Conduct for Research Involving Humans:

http://www.pre.ethics.gc.ca McMaster University has mandated its Research Ethics Boards to ensure that all research investigations involving human participants are in compliance with the Tri-Council Policy Statement. The University is committed, through its Research Ethics Boards, to assisting the research community in identifying and addressing ethical issues inherent in research, recognizing that all members of the University share a commitment to maintaining the highest possible standards in research involving humans.

If you are conducting original research, it is vital that you behave in an ethical manner. For example, everyone you speak to must be made aware of your reasons for eliciting their responses and consent to providing information. Furthermore, you must ensure everyone understands that participation is entirely voluntary. Please refer to the following website for more information

about McMaster University’s research ethics guidelines:

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