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“Northern Response is an established and reputable company and one of the
original founding players of the infomercial industry. We use some of their services
and I would not hesitate to recommend them.”
~Greg Renker, President, Guthy-Renker Corporation “Northern Response has been our chosen international distribtor for years. Weve enjoyed our relationship with Northern and have con dence in their team to provide full global coverage.” ~Jon Congdon, President, Product Partners, LLC, BeachBody.com “If you want airtime, ful llment, and retail distribution, then there’s only one established company I can recommend without question and that’s Northern Response. Northern has generated tremendous sales volume for us and our clients.” ~David Chaladoﬀ, President, David Chaladoﬀ Media Inc.
Northern Response International, Ltd.
50 Staples Avenue, Building #2 Richmond Hill, Toronto, Ontario “If you want a great company to work with and ll Canadian coverage, then I Canada, L4B 0A7 would recommend the Northern team. I also appreciate their candor and full Tel: 905-737-6698 disclosure. With Northern, you get more than a distributor, you get a partner.” Fax: 905-737-0099 ~Chris Dudas, President, ROI Associates Email: email@example.com www.NorthernResponse.com “We have worked with Northern Response on a variety of products in certain international markets. We have always found them to be highly professional and timely in the communication of their e orts to promote and sell products.” ~Poonam Khubani, Telebrands Member YOUR
TO DIRECT RESPONSE
& RETAIL SALESRichard J. Stacey President & CEO, Northern Response International Ltd.
Over the past 30 years, Northern Response has grown to become a worldwide leader in the direct response, home shopping and retail product distribution industry.
Today we operate four separate sales divisions:
• Direct Response Television (DRTV)
• Internet & Database Marketing
• Retail Sales - Canada & U.S.A.
• International Distribution With more than 1,000 products distributed and sales to over 90 countries, we’ve built the established relationships, experienced management, state-of-theart facilities, and proven track record to ensure the success of any product we distribute. That’s why we handle the licensing and distribution for some of the best selling infomercials and DRTV spots on behalf of some of the biggest infomercial and DRTV producers in the world.
Our company’s ongoing commitment to continuous improvement and exceeding our customers’ expectations has made Northern Response a market leader. We look forward to continue growing and staying connected to success along with our suppliers, employees and customers.
Helping Clients make Our mission is to help you make the right connections in today’s multi-channel marketplace. Our fully-integrated marketing strategy and innovative selling solutions can help you achieve rapid and national distribution both in Canada and internationally. We maximize sales because of our unparalleled experience and proven track record selling media-driven products in a multi-media universe.
Over 1,000 products distributed since 1984:
ShamWow!; Cafe Cup; Hard Water Wand; Jean Jeggings; Pyramid Pan; WEN; Veggetti; Total Pillow; Precious Pearl; Insanity; Zumba;
Meaningful Beauty; Ab RowerSlap Chop; Total Pillow; Shake Weight;
Perfect Sit-Up; Flirty Girl Fitness; P90X; Winsor Pilates with Mari Winsor & Daisy Fuentes; Ab King Pro; Body by Jake Tower 200; Tony Robbins’ Personal Power; Time Life Music; George Foreman Grill; Natural Cures Book; Juiceman Juicer; Orbitrek Elliptical; Turbo Jam; Ultimate Chopper with Chef Tony; Victoria Principal’s cosmetics; Tony Little’s Fitness Equipment; Lip Solution with Pamela Anderson; ProActiv Acne Solution with Vanessa Williams, P. Diddy, & Alicia Keyes; Suzanne Somers’ Body Row; Ronco Food Dehydrator with Ron Popeil; Barbara DeAnglis’ Making Love Work; Total Gym with Chuck Norris & Christie Brinkley;
Smart Mop; Oreck Air Purifier; Video Professor; BluBlocker Sunglasses with Joe Sugarman; Cable Flex with Jackie Chan; Tae Bo with Billy Blanks...plus many more.
ProActiv Solution ®
Solution: Northern Response capitalized on the broadcast of the hit DRTV spot, print ads and televised home shopping appearances across Canada. Northern Response negotiated retail placements as the DR campaign was rolling out, to ensure complete retail coverage and blocking out imitators. Northern Response secured premium, high-traffic placement within Housewares, Hardware and Automotive retail stores throughout Canada.
Result: ShamWow! became one of the DR industries biggest products, with Northern Response selling over 1 million pieces in Canada alone.
The ShamWow! magic was rolled out successfully in countries around the world under Northern Response International’s management.
Challenge: Launch authentic, 90-day exercise program to a mass audience.
Solution: Northern Response broadcast original and updated versions of Beachbody’s gripping infomercial across Canada. Northern Response placed Tony Horton on televised home shopping and print campaigns, connecting with millions of Canadians looking to reach their physical potential. After a year of direct response marketing, Northern Response released P90X to key retail partners, where it flourished and co-existed with our on-going media campaigns. Northern Response’s International division has been replicating this success in countries around the world.
Product Development, Graphic Design & TV Media Production In-House Product Development, Packaging & Graphic Design Team Production of Live Shopping and DRTV Spots & Infomercials Product Sourcing & Manufacturing From Manufacturing to TV Production Orient Sourcing & Manufacturing Northern Response has a proven track record, with over 30 years experience, in finding and developing new and innovative products with a vast network of manufacturers at our fingertips. If you’re looking for it – we’ll find it! Our team has the ability to work with the right factory for the right product, ensuring important aspects of product development including quality, specifications, speedto-market and cost. We work with factories in order to specifically engineer and/or design items for the most popular consumer categories; Housewares, Hardware, Health and Beauty, Car Care and Fitness. We also manage all logistics, fulfillment, shipping, supply chains and quality control.
to As Seen Everywhere!
From Mind to Market in Months NOT Years!
In today’s fast-speed, competitive environment, being first to market and covering all channels of distribution is often important in preventing immitators and competitors. Northern Response has the capabilities and resources to move fast when needed! Managing the critical timing of a Direct Response distribution campaign at the appropriate speed is also one of the key components of success. Northern Response understands the strategies required to produce effective programs, whether driving demand through DRTV, or navigating the logistically complicated world of retail mass merchants. Northern Response has the experience and facilities necessary to sell your product and build your brand across the entire sales coverage “map” including DRTV, Print, Catalogues, TV, Home Shopping, Retail and E-Commerce.
Multiple Channels of Distribution Going to Market with the KEYS TO SUCCESS!
Northern Response has the capability to cover all channels of distribution to fully capitalize on every opportunity to maximize the potential of your product. We can help you increase sales and find new customers and markets. Northern Response is the one company that can fully capitalize on all opportunities, including inbound, outbound and continuity type programs. We routinely develop many of our own programs in the upsell, cross-sell and club area that allow our clients to take full advantage of our extensive database. We can uncover opportunities you may not be currently exploring! We can increase your profitability by up to 30% by using this expertise. Some of our programs include vitamins, cosmetics, newsletters, video clubs and memberships.
DRTV Media - Access To Airtime No one has sold more infomercial products in Canada than Northern Response – not even close! Your company benefits by using Northern Response because we specialize in buying English and French Canadian media. Due to our early involvement in the industry, we have long-term access to quality TV airtime. Our media team applies years of station profiling experience ensuring your product gets exposed to the viewers most likely to make a purchase.
TV Home Shopping Northern Response has placed many products on Home Shopping channels in both English and French Canada and around the world.
Our clients reap the benefits of Northern Response’s strong relationships to get more airings per appearance, more frequent appearances and the best show hosts.
Media Buying Division Media – The Right Way Northern Response’s 30-year Canadian DRTV heritage provides you with station and audience insights that others cannot deliver. We’ve got the right mix of stations (English, French, Broadcast, Cable, Specialty) to test, optimize and roll-out your media campaign. Northern Response is at the forefront of understanding how consumers are interacting with media and new technology and applying that learning to our campaigns to improve profitability. We recognize that taking a “cookie cutter” approach to media doesn’t work and we are proud to be the only Canadian DR agency offering fully integrated media capabilities. Our media experts plan all aspects of your campaign, including full web integration. We are experts in Direct Response, Brand Response but more importantly, experts in Integrated Media Strategies designed to deliver the best possible Return on Investment.
Maximize Online Sales Internet Retailing Northern Response was a pioneer in creating, managing and selling products online since the internet revolution began. We are experts in SEM (search engine marketing), SEO (search engine optimization), affiliate programs, email marketing and website/ landing page sales. We tie these together with excellent results and customer service.
By orchestrating an aggressive, go-to-market strategy, Northern Response explores every online channel to maximize your sales. Whether we are supporting your brand, generating awareness, or driving long-term sales - we’ll create a customized internet marketing plan, specific to your product and your customers.
Landing Pages Northern Response designs and implements successful landing pages that guarantees you the highest conversion rates, giving you more orders for every visitor. We also utilize trackable pages, video streaming and on-page order capture. Some benefits of our landing page optimization strategies that will
keep you ahead of your competitors include:
• Lower abandonment rates from a shopping cart-free checkout
• Higher conversions, average order, and upsell rates
• Individual sites for each ad campaign provide complete synergy and increased sales
• Leading-edge technology allows you to stream video on your landing page with instant and uninterrupted play
• Our web team has world class expertise in all areas including graphic design, programming and direct response know-how
Search Engine Marketing Over 87% of sales online happen as a result of proper search engine optimization strategy, techniques and analysis.
Canadians prefer to purchase from local vendors. Northern Response can create.ca domain names and product specific landing pages that will capture this diverse French and English search engine audience and convert them into paying customers. We will market those landing pages by submitting them both organically and via Pay-Per-Click campaigns on every possible search engine, shopping portal, auction site and more. We will assume responsibility for meta tags, keywords, content, updates, streaming video, tracking analysis, hosting and budgets – basically, we will manage the entire campaign to ensure high conversion rates and sales. Only local vendors like Northern Response understand the niche markets that exist in this diverse country and how and where Canadians buy products.
Affiliate & Banner Ad Programs Imagine hundreds of sites acting as your sales force. With a Cost-per-Action (CPA) performance model, affiliate marketing has quickly become one of the most successful channels for driving revenue online. It is an essential part of any marketing campaign. Northern Response enables you to use every possible affiliate relationship to ensure you maximize sales.
Northern Response has relationships with all the major national and international affiliate companies and will get your products in front of even more consumers by utilizing affiliates in Canada. We will create banner ads and content in order to drive visitors to our custom-designed landing pages. We will handle all the accounting and commissions payable to the affiliate companies. This provides you with turn-key sales, consumer awareness and growth.
Retail Sales Division A Special Connection to Retail Partners National Retail Distribution As successful as a great DRTV product can be, many consumers still prefer to purchase from a trusted retailer. Northern Response has established relationships with every major English and French retailer. This ensures your product is presented to all the key buyers, gains faster placement, gets better shelf positioning and achieves stronger sell-through.