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«Magdalena Florek1, Karolina Janiszewska2 DEFINING PLACE BRAND IDENTITY: METHODS AND DETERMINANTS OF APPLICATION Place or destination branding has ...»

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Aaker, D. (1996). Building Strong Brands, New York: The Free Press.

Anholt, S. (2005). Brand New Justice, Oxford: Elsevier Butterworth-Heinemann.

Anholt, S. (2006). Editorial. Why brand? Some practical considerations for nation branding. Place branding, 2(2): 97–107.

Ashworth, G. J., Voogd, H. (1990). Selling the City: Marketing Approaches in Public Sector Urban Planning, Belhaven Press, London, UK.

Balmer, J. M. T., Gray, E. R. (2003). Corporate brands: What are they? What of them. European Journal of Marketing, 37(7–8): 972–997.

Chapman, C., Tulien, S. (2010). Brand DNA. Uncover Your Organization's Genetic Code for Competitive Advantage, iUniverse, Bloomington.

Florek, M., Janiszewska, K. (2010). Marketing aglomeracji poznanskiej, Bogucki Wydawnictwo Naukowe, Poznan.

Gad, T. (2001). 4-D Branding, Prentice Hall, London.

Global Arena (2011). on-line source http://www.global-arena.com/en/LocationDirectory/Europe/Eastern-Europe1/Poland/Greater-Poland/Pozna/poznan-district/ (accessed 21 May 2011).

Hankinson, G., Cowking, P. (1993). Branding in Action, McGraw-Hill, London, UK.

Kall, J. (2001). Silna marka. Istota i kreowanie, Polskie Wydawnictwo Ekonomiczne, Warszawa.

Kapferer, J-N. (1992). Strategic Brand Management. New Approaches to Creating and Evaluating Brand Equity, The Free Press, New York.

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brand. Place Branding, 1(1): 58–73.

Klage, J. P. (1991). Corporate identity im Kreditwesen, Deutscher Universitat Verlag, Wiesbaden.

Kotler, P., Asplund, C., Rein, I., Heider, D. (1999). Marketing Places Europe: Attracting Investments, Industries, Residents and visitors to European Cities, Communities, Regions and Nations, Person Education, London, UK.

Kotler, P., Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4–5): 249–262.

Kotler, P., Haider, D., Rein, I. (1993). Marketing Places Attracting Investment, Industry, and Tourism to Cities, States and Nations, New York: The Free Press/Macmillan.

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Olins, W. (2002). Branding the nation – The historical context. Journal of Brand Management, 9(4–5): 241–248.

Papadopoulos, N., Heslop, L. (2002). Country equity and country branding: Problems and prospects.

Journal of Brand Management, 9(4–5): 294–314.

Parkerson, B., Saunders, J. (2005). City branding: Can goods and services branding models be used to brand cities? Place Branding, 1(3): 242–264.

Rainisto, S. K. (2003). Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States, doctoral dissertation, Helsinki University of Technology, Institute of Strategy and International Business, Finland.

The Appletiser Brand Book (2007). Company internal documents.

Trueman, M., Klemm, M., Giroud, A. (2004). Can a city communicate? Bradford as a corporate brand. Corporate Communications: An International Journal, 9(4): 317–330.

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